In this blog post, we are giving everyone TWO templates that you can use to send press/news releases to your campus newspaper. These two templates vary slightly, and both have been used before (one by Laurier SOS, and the other by Guelph SOS – click here for the story) with success.
For tips, tricks and help on gaining media relations with your campus/local media check out SOS’s PR Director Cory Schnurr’s 5 Easy Steps to Develop Media Relations.
The main adjustments needed to be made in these templates are all [Bracketed], bolded, and CAPITALIZED ([EXAMPLE]). However, please feel free to adjust them as much as you would like depending on how you see your chapter’s story best.
For the Word document version of the templates click here.
They are also pasted below for a quick read.
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Chapter News Release Template
Students Offering Support: [UNIVERSITY] Chapter
[MONTH DAY, YEAR]
“Quote from Exec/Pres about Chapter’s success,” says [NAME], president of [UNIVERSITY] SOS. “Continue Quote in 2 separate parts here.”
*CHOSE 1 OF THE FOLLOWING 2 PARAGRAPHS, DEPENDING ON YOUR CHAPTER*
1. <If a new Chapter, you can use SOS’ general stats that you can find online> eg.:
[ The goal of [UNIVERSITY] SOS is to raise money by raising marks in order to raise roofs in developing communities throughout Latin America. The money raised is spent creating sustainable education projects in developing nations on annual outreach trips. Since 2005, over 2,000 SOS volunteers have tutored over 25,000 students and raised more than $700,000 for various rural communities across Latin America. ]
2. <If a returning Chapter, place a short paragraph on your last trip’s numbers> eg.:
[ This past summer, [UNIVERSITY] SOS raised more than $[AMOUNT] in order to build a sustainable educational initiative in [COMMUNITYNAME, COUNTRY]. We had # volunteers travel to [COMMUNITYNAME] so they could help build [PROJECT] with [PARTNERORGANIZATION]. The experience was great, and the people we worked with were even better. It was amazing to see how the hard work of students, volunteers, and donors here actually made a difference in these rural communities. ]
The students of [UNIVERSITY] have played a key role in the success of SOS. It is these students who have been coming out to the Exam-AID sessions, and who have been offering their limited income to help this worthy cause. By constantly recruiting students and expanding our courses offered, [UNIVERSITY] SOS will also be able to expand into more and more Latin American countries, offering much needed support for students worldwide.
By providing Exam-AIDs for students, we feel we can help better prepare them both in knowledge and in confidence. Not only do they get a 3 hour lesson on all their course material, but they also get their own Exam-AID package that helps them get the practice they need at home. Of course, ultimately the goal of SOS is to reach as many students as possible, in order to provide as much assistance as we can to our outreach trip in Latin America.
Right now, all [UNIVERSITY] SOS volunteers are gearing up for the end of term exams this fall. With such a great start to the year, we are looking forward to helping many more students going into their exams. [UNIVERSITY] SOS is always looking for tutors who have strengths in a particular course. For more information, visit [CHAPTER WEBSITE] or contact [PRESIDENT NAME] at firstname.lastname@example.org.
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Story Example: Exam Stress and Students Offering Support
Students Offering Support: [UNIVERSITY] Chapter
EXAM STRESS AND STUDENTS OFFERING SUPPORT
Stressed-out about finals? Studying for exams just got easier.
The [UNIVERSITY] chapter of Students Offering Support (SOS) is offering review sessions for students. But this isn’t your typical study group. For a $20 donation, students who take part in the session also contribute towards education projects in Latin America.
“This was a great opportunity to give back to the community,” says [PRESIDENT NAME], [UNIVERSITY] SOS president and a [PROGRAM NAME] student. “It was also an initiative to not only help students in North America, but help people in developing countries as well. We’re doing something great here and we’re doing something great somewhere else too.”
SOS is a student-led social enterprise that partners with non-governmental organizations in Latin America to identify education projects in need of support. Tutors and students who participate in the review sessions also have the opportunity to travel to Latin America, where they build schools and distribute school supplies to children. [This past summer, volunteers went to [Name of Outreach Trip] /OR/ In the upcoming summer, [UNIVERSITY] SOS plans on sending its volunteers to [Name of Outreach Trip].] Since the volunteers pay for their own flight, accommodations and food, all money raised by SOS goes toward the education projects.
Recalling what it was like to be a first-year student, [PRESIDENT NAME] says it’s easy for them to become overwhelmed by the amount of material they need to review for midterms and final exams. They can benefit from studying in a group and getting different perspectives on the material from other students. “Having it explained to you in a different way can help you understand the material better,” [HE/SHE] says. “If I’m studying by myself, it’s great to get a foundation of the material, but it can help to study with others because you can bounce ideas off each other.”
The review sessions are led by upper-year students who have already taken the courses and have a strong grasp of the material. The sessions run for about 90 minutes, covering major concepts, definitions and sample questions. Students can also ask questions during the session or approach the tutors afterwards. Participants also receive a practice midterm or study guide to reinforce what they’ve learned. The tutors often work with the professor who teaches the course and base the review sessions on notes provided by a student in the class. “We typically focus on first- and second-year courses because that’s where the demand is from students who need the most support,” says [PRESIDENT NAME], adding that [UNIVERSITY] SOS plans to offer more courses next year.
SOS started at Wilfrid Laurier University in 2004 and has since spread to nearly 30 university campuses across North America. [UNIVERSTY] SOS [has already raised $[AMOUNT] /OR/ are in their first year and hoping to raise $[AMOUNT].]
“We’re another great option for students if they need assistance in their courses and we’re offering a session,” says [PRESIDENT NAME]. “For students looking to join our club, I think it’s a great way to get involved and to give back to the community.” [UNIVERSITY] SOS is always looking for tutors who have strengths in a particular course. For more information, visit [CHAPTER WEBSITE] or contact [PRESIDENT NAME] at email@example.com.
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There you have it! Once again, if you want the Word document versions of these templates, click here.
If you have any other questions or concerns please e-mail Robyn Richardson at firstname.lastname@example.org. Also, feel free to send back your chapter’s edited News Release to Robyn if you would like someone to take a final glance before you submit it to your campus paper.
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