Social Media Do’s & Don’ts
- DO: Talk about your volunteers!
- One of the most unique parts about SOS is that we’re student run!
- Talk about your tutor’s experience with the course and what makes them awesome!
- Facebook events can seem like a great way to advertise, but it often confuses students in terms of how to pre-register
- Events also tend to clog up space on your page, which doesn’t look great and takes away from your other content!
- A better way to advertise is to encourage students to pre-register, then use the Communication Manager on Portal
- If your chapter is offering a number of different Exam-AID products, make sure you’re talking about all of them!
- Social media is a great way to talk about the differences between your products
- Students will go to your social media sites to find out more information about what your chapter is offering
- It doesn’t look professional if your sites are empty or outdated
- If you don’t have enough content for all of your social media platforms, consider focusing on fewer platforms; Instagram and Facebook tend to be most popular
- Try out new content ideas constantly, and be continually brainstorming ways to make your platforms more engaging
- Look to our other 30+ chapters for inspiration – you may find your next great campaign or promotional idea!
Best Case Practices
Below are some best case practices from some chapters that have great social media content!