A great way to get started is to get in touch with other chapters who are well established in their schools. Introduce yourself, and tell them that you’re looking for some tips on how to get started and get the word out. Before you start your campaign, make sure you understand your Target Market. Once you do, then determine which media will work best, and decide which ones you will use, when you will use them. Map this out using Excel, or any other way you feel will work for you. No matter what you do, make sure you follow the Brand Guidelines that we discussed above.
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