Building Your Brand


If your school’s chapter is brand new, and unknown to your school, you need to realize that it is just that: unknown. Don’t assume that you’ll be able to easily attract and recruit volunteers, if no one knows what Students Offering Support does. A good acronym to remember is AIDA. AIDA stands for:

  • Awareness
  • Interest
  • Desire
  • Action

If you want to achieve the last three components, you must first achieve awareness. There are many ways to correctly execute a brand awareness strategy. Check out the posts in this section for more info.

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