If your school’s chapter is brand new, and unknown to your school, you need to realize that it is just that: unknown. Don’t assume that you’ll be able to easily attract and recruit volunteers, if no one knows what Students Offering Support does. A good acronym to remember is AIDA. AIDA stands for:
If you want to achieve the last three components, you must first achieve awareness. There are many ways to correctly execute a brand awareness strategy. Check out the posts in this section for more info.