If at any point of time you are unclear on this post please email firstname.lastname@example.org.
General SOS hiring takes place on a massive scale in which we seek volunteers for all areas. The tutor role however is one of the least applied to (despite its mass exposure). This may in part be due to the fact that it is a role held in high regard with hefty qualification requirements. This causes intimidation and low application rates. The Ambassador role will seek to provide the high involvement and engaging personal selling that is required to attract applicants to the role.
Step 1: Finding the Target Market
In order to seek out a large pool of applicants, each tutor recruitment attempt should be targeted specifically to classes that have the desired course as a pre-requisite. Other examples of targeted selling include speaking at other club meetings (i.e. talking to your school’s Accounting Association when looking for an accounting tutor), searching out those interested in becoming teachers (through the Career Centre or approach Faculty of Education if on your campus), or requesting recommendations from professors with whom we have positive relationships with. Even simple networking can be used – ask your friends, ask their friends, ASK AROUND with purpose! These “mini campaigns” are to take place as needed and demanded.
Step 2: Hitting the Target as Hard as Possible
Once potential targets are acquired, the Ambassador is to hit them with as much personal selling as possible. This can come in the form of a classroom presentation that stresses the importance of the open position, coffee meetings, or information-rich emails. The Ambassador does not hold the power to hire or guarantee positions to potential applicants and is to make this aware to them in initial meetings. The Ambassador is to merely gage interest and encourage qualified and passionate individuals to apply.
Step 3: Sealing the Deal and Getting Results
Ambassadors are to act as quickly and fluidly as they can in order to ensure maximization of lead time for package creation, trial runs, coordinating, and marketing prior to the session. Ideally, tutors should be on board at least a month before the sessions are scheduled. However, situational circumstances and demands may not always allow this time frame to exist. The Ambassador Team is to be a results-driven machine. So, if convincing/interviewing five students still turns up no qualified tutors, the team is to continue recruiting (even harder and smarter than before).
_ _ _ _ _