Template 1
| News Release: A news release is more of a story and should be written to potential be published “as is” -most media like it to be as little “advertising” as possible, and want to see (or read) the story hook first. It follows a priority of need to know-should know- want to know. |
For immediate release
Headline
Subhead
Lead (need to know)
Ie: (Toronto, ON) Over 500 students prepared for their exams while helping to build schools in Latin America…
Story info (should know)
The students have been running the Exam-AID sessions on campus for 4 semesters and have raised almost $20,000…
Background info (nice to know)
Students Offering Support is a nation-wide and student-led non-profit that operates on 22 chapters across Canada…
-30- or ### (signify the end of the news release)
For more information please contact: NAME, (title)
Email: @studentsofferingsupport.ca
Phone:
Facebook: fanpage of the chapter
Twitter: account of the chapter
Website: of the chapter and the national (www.studentsofferingsupport.ca)
Template 2
| Media Advisory: A media advisory is an overview of something that is newsworthy, but writing a full news release would be uneffective for. It uses almost a point-form style. |
For Immediate Release (or Request for Coverage)
Headline
Tagline
- What:
- Where:
- When:
- Who:
- About:
- Photo/Video/Interview Opportunity:
- Social Media links:
A little blurb here about the purpose of this and why the media would care. This type of document is great for a variety of special events.
-30- or ### (signify the end of the news advisory)
For more information please contact: NAME, (title)
Email: @studentsofferingsupport.ca
Phone:
Facebook: fanpage of the chapter
Twitter: account of the chapter
Website: of the chapter and the national (www.studentsofferingsupport.ca)
Template 3
| Save-the-Date: A save-the-date is used earlier as almost a pre-emptive invitation. |
SAVE-THE-DATE: HEADLINE
- When: (the date and time (if possible) )
- What: (what the title of the event is and/or a one-line summary)
- Why: (why they want to save it and when follow-up info will come)
For more information please contact: NAME, (title)
Email: @studentsofferingsupport.ca
Phone:
Facebook: fanpage of the chapter
Twitter: account of the chapter
Website: of the chapter and the national (www.studentsofferingsupport.ca)
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