Marketing

Digital Products Best Case Practices

This e-manual outlines some best case practices from chapters that have had success with offering digital products. If your chapter is considering offering these products, use this as a starting point! Queen’s SOS Recording Digital Exam-AIDs Course coordinators are trained on recording Digital Exam-AIDs at the live session If there is no course coordinator, then […]

Social Media Do’s, Don’ts & Best Case Practices

Social Media Do’s, Don’ts & Best Case Practices

Social Media Do’s & Don’ts DO: Talk about your volunteers! One of the most unique parts about SOS is that we’re student run! Talk about your tutor’s experience with the course and what makes them awesome! DON’T: Over utilize Facebook events Facebook events can seem like a great way to advertise, but it often confuses […]

Special Promotional Campaigns

Special Promotional Campaigns

Promotions are a great way to attract customers to your business or service, in this case, the Exam-AID sessions offered by SOS. Don’t think that just because SOS is a charity, you can’t offer discounts or promotions. In fact, many people may think that Exam-AID sessions are a great concept, but are only prevented from […]

Taking on Competition

Taking on Competition

Dealing with Competition Competition is inevitable for businesses, whether they are for-profit or not-for-profit. Competition should be welcomed, as opposed to wishing they weren’t there. One reason is because it encourages you to do better in terms of customer service and what you can offer (promotions, lower prices, etc.). They can also give you some […]

Sample Marketing Timeline

Sample Marketing Timeline

Use the timeline and calendar below as a guideline to when you should start the marketing process. Look at this as a guide, and feel free to move things around as you see fit.   Check out the Facebook page for Marketing VPs [DISPLAY_ACURAX_ICONS]

Additional Tips

Additional Tips

Additional Tips A great way to get started is to get in touch with other chapters who are well established in their schools. Introduce yourself, and tell them that you’re looking for some tips on how to get started and get the word out. Before you start your campaign, make sure you understand your Target […]

Building Your Brand

Building Your Brand

  If your school’s chapter is brand new, and unknown to your school, you need to realize that it is just that: unknown. Don’t assume that you’ll be able to easily attract and recruit volunteers, if no one knows what Students Offering Support does. A good acronym to remember is AIDA. AIDA stands for: Awareness […]

Target Market

Target Market

Target Market In order for your ads to work as you want them to, you need to ensure they are reaching the right people at the right time. Otherwise, it would be a waste of money, as it will be ignored. Before you set up an ad, you need to determine who your target market […]

Branding Guidelines

Branding Guidelines

Branding Guidelines Students Offering Support isn’t just a club in your school; it’s a national program. It’s important that we stick to the branding guidelines so that we have a consistent brand identity throughout. A brand identity is how your brand looks to a person. This includes logos, fonts, colours, etc. The Nike Swoosh is […]

Social Media

Social Media

Social Media Social media is one of the best ways to connect with your customers, whether you’re a for-profit or not-for-profit company. Almost all, if not all companies have social media pages. Facebook and Twitter are two of the largest social media platforms. Most of your target market (University students) use social media, and it […]