Template: Explaining SOS
As an Expansion Executive you will have to write/explain SOS to lots and lots of people! In order to ensure we consistent with our message this manual will outline varies different templates to use when e-mailing/speaking about SOS. SOS Blurbs 15 word SOS volunteers lead exam prep sessions to raise money for education-oriented development projects […]
Marketing Templates: Email Blasts to Students Who Previously Attended Sessions
Use contact information from students who have previously attended sessions in the past to let them know about upcoming Exam-AID offerings. THEY ARE ON THE PORTAL, E-MAIL THEM HERE. As always, direct them to register on your chapter website. Instead of sending many emails about specific sessions, include information about all the courses applicable to […]
Marketing Templates: Profs & Admin Email Blasts
Three to four weeks before a session for a given course, it is a good idea to get in contact with the Professor(s) teaching the course. By doing this, you can give the professor more information about the work SOS does and get their support and endorsement for your Exam-AID sessions. Also, email department administrators […]
Marketing Templates: Discussion Board Posts
Whatever the portal may be named at your university (i.e. Blackboard, ACE, WebCT, etc.) use this as a key marketing tool! This is a direct marketing tool – to communicate directly with students who will attend your sessions. Ideally, this type of post comes from the course’s Professor, or it can come from a student […]
Marketing Templates: PPT Slides In Class
Powerpoint slides are particularly useful when an SOS volunteer cannot visit a class. Ask a Professor if they will permit you to send them a slide to share with their students before class starts or at the beginning of their own lecture presentation. For more information on communicating with professors, click here. If you are able to […]
Marketing Templates: In-Class Presentations
In a typical class presentation, you will have about 5 minutes to present SOS to the students. To make sure you are prepared for these presentations, take a look at these important points. Before making an in-class presentation: Be sure to have advanced permission from the professor! (For making contact with a new professor, check […]
Marketing Templates: News Release & Sample News Piece
Hello Everyone! In this blog post, we are giving everyone TWO templates that you can use to send press/news releases to your campus newspaper. These two templates vary slightly, and both have been used before (one by Laurier SOS, and the other by Guelph SOS – click here for the story) with success. For tips, […]
Media Relations Templates by Cory Schnurr
Template 1 News Release: A news release is more of a story and should be written to potential be published “as is” -most media like it to be as little “advertising” as possible, and want to see (or read) the story hook first. It follows a priority of need to know-should know- want to know. […]