Resources, guidelines, tips and tricks for all things public relations.
The following information is available to help any marketing and communications team better use their social media to interact with their audience on sites such as Facebook and Twitter. Before we begin, we’d like you (if you haven’t already) to visit our E-Manual post on Social Media Branding where you can see the guidelines on […]
Hello Everyone! In this blog post, we are giving everyone TWO templates that you can use to send press/news releases to your campus newspaper. These two templates vary slightly, and both have been used before (one by Laurier SOS, and the other by Guelph SOS – click here for the story) with success. For tips, […]
Overview In order to streamline Chapter and Head Office Branding as SOS expands, we ask that each chapter make changes to their naming on social media sites (Facebook and Twitter) as well as their chapter websites. These changes should be implemented no later than October 20, 2011. Facebook Chapters’ Facebook fan pages should be named […]
SOS wants you to share your experiences, be proud of what you do and blog about it. We provide 5 general rules and 15 quick tips to help get you started. General Rules for Better Business Blogging- adapted from quickonlinetips.com 1. Subjects to avoid. There are just some things you shouldn’t talk about in your blog, […]
Template 1 News Release: A news release is more of a story and should be written to potential be published “as is” -most media like it to be as little “advertising” as possible, and want to see (or read) the story hook first. It follows a priority of need to know-should know- want to know. […]
What is Media Relations? Media relations is the management of media coverage and relationships on behalf of a person, business, or organization. Why is Media Relations important? Media relations is important for several reasons: organizations want to share their stories they want to be properly represented in the news they want to increase their brand […]